International Female Ride Day is a campaign for women only aimed at highlighting the female motorcycle rider. Its mission is that of building and underlining broad-spectrum (and public) awareness of female motorcyclists while simultaneously encouraging other women to take up the activity.

The event shines a spotlight on women motorcyclists—it’s a day for women, of women, everywhere. A day emphasizing the many numbers of female's who ride motorcycles; supporting their diversities, ageless, limitless abilities and the enjoyment embraced for the activity.

Female Ride Day was initially created with three main guidelines to ensure clarity of its message and meaning; maintaining integrity of the campaign:

1. Freedom to participate and enjoy the day in any manner desired or defined, uniting women riders of all disciplines.
2. Not to be conceived as a charity or fundraiser--the message remains undiluted and is clearly in celebration of the female motorcyclist. Women may elect to involve a charity or create their own cause on Female Ride Day. This campaign will not influence that preference ensuring women have the, yet again, the freedom to decide.
   
3. The day is not to be taken over by a single motorcycle manufacturer or similar motivated body ensuring women of all brand choices are equal participants.